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ROI on using the social web
This feels too short for a blog post, but it’s too long to tweet. I’ve been saying something along these lines for a while to people who insist on hearing what the Return on Investment might be on social software. I said it again today, but I can’t see that I’ve written it down anywhere….
Little Dad
[youtube=http://www.youtube.com/watch?v=GXsfeBXjG_Q] Someone special just reminded me of this. Got my Thursday off with a grin.
Designing a better field trip
So the Social Art Field Trip idea has been very well received. Everybody I’ve spoken to thinks it’s a great idea: “love the concept”, “sounds really cool” etc. Thank you! However, despite the outpouring of encouragement and support, nobody’s actually booked a place yet. So the first one, planned for tomorrow, isn’t going ahead. I’d…
Transmedia storytelling, new journalism & digital curation
I’ve become more aware of a few things recently while thinking about getting these “social art” projects off the ground. Firstly I’ve started to track the term “transmedia” on twitter and seen an awful lot of related and interesting stuff. There’s lots of excitement in the film, TV & videogame worlds about this. Advertising too….
What do we need managers to do better?
I spoke at Social Media for Business ’10 the other week and in the panel session afterwards we were asked what we thought social media in the enterprise meant for leadership and management. Big question. I flannelled off some stuff about leadership through service, that the leader needs to encourage and facilitate what’s already going…
Art art
If you’ve been into the Centre recently, you’ll have seen some of my drawings that I’ve been putting up on the walls. This has turned out to be an extremely effective marketing strategy (people see them, say “oh those are lovely” we get into conversation and then they say “can I buy one” – funny,…