I heard recently about a director having the nasty experience of inviting a journalist into rehearsals and then having an unhelpful (I haven’t read it, it’s paywalled) preview article published just before the show opens. Yuk. Reading about it sent me back to look at what I wrote nearly eleven years ago (!) about using blogging in theatre. I was…
I don’t know what I’m trying to do! I’m just playing really, but I think there’s something in here – look at how current popular media gets scrunched into little animated GIFs – does that only work for stuff that’s around now or that we’ve some connection to? Isn’t there still some fun in seeing…
Sitting in groups of traditional marketers or comms people I often groan. The most likely trigger is hearing words like: “Social media is just another channel” Yes, you can see social media as a channel, but if you treat it like the other “channels” that you’ve had in the past (TV, radio, press) you’re missing…
Still not entirely sure what to do with this opportunity. My instinct is to look for the stuff that other people aren’t covering or noticing. So I included in my intro tags #hiddenstories. So I expect mainstream media to lead on soap opera stuff between Brown, Obama and Sarkozy. I expect many people to lead…