We’re into the home stretch – I had to drop out after lunch for a transatlantic conference call (daaahlink!) but I’m back in the hall and we’re now having a panel that seems to be about User Generated Content. Rather predictable stuff. Lawyers are crap at blogging. Reuters have learned something from their photoshopping debacle…
Just to let triangulation freaks know that the official blogging4business blog is being written by Robert Andrews – a much linkier live-blogger than I can manage. And for another reference point you can see the conference filtered through the fingers of Stephanie Booth.
Moderated by Mike Butcher of mbites.com and vecosys.com Simon McDermott – CEO Attentio Heather Hopkins – Head of Research, Hitwise Kris Hoet – Marketing Manager, EMEA Consumer Marketing, Microsoft Online Services Group Scott Thomson – Analytics Director, Starcom SMc: Monitoring conversations to evaluate for example campaign impact, identifying what influencers are saying about your products,…
Lee Bryant – Headshift David Fitch – Simmons & Simmons Olivier Creiche – six apart Adam Tinworth – reed Lee’s telling us about some of the cases and then looking real world perspectives of what is being done. We’ve got mature well-developed products now and we have some good external services for getting people started…
Ged Carroll – lead consultant for digital strategy at Waggener Edstrom – putting the public back into public relations. Tamara Littleton eModeration.com moderation of networks Darren Strange Office UK 2007 Product Manager Microsoft – we don’t think of ourselves as evil, so perhaps we have a bit of a perception problem, which is why I…
Rough notes without comment from me – if you disagree with anything said, leave it in the comments 🙂 Stephen now talking about Sainsbury’s sponsorship of the food & drink category on Answers. A bit sticky for them because they couldn’t control the conversation – some people were rude about them, but when that happened…
I’m at the Marriott in Grosvenor Square again at the second Blogging 4 Business conference, courtesy of Matthew Yeomans and Bernhard Warner. Right now we’re listening to Stephen Taylor from Yahoo! talking about how social media is for everyone, not just for kids. He’s taking us through flickr as the perfect example of a social…